[LISTEN] Joee’s Hate Mail: Damn Those Pesky Swedes, and Their Fancy IKEA Ads.

January 12, 2018 | by: The Unbalanced Breakfast with Joee Adams

Yesterday on the show we were talking about how IKEA, the Swedish furniture giant, placed an ad in a popular Swedish women’s magazine,  which they asked pregnant women to pee on – because it contained a hidden pregnancy test that can detect the hormones in readers urine, and if they were indeed pregnant — it would reveal a special discounted “Family Price.”

It’s a marvel of modern science, actually.


Anyway, apparently a news story about asking pregnant women to pee on a magazine for a discount was a little too taboo for one listener.

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